TOOLS
ADOBE PHOTOSHOP
FIGMA
FIGMA
YEAR
2025
PROJECT BRIEF
HIRO DIAPERS IS A BIODEGRADABLE DIAPER BRAND LEVERAGING MYCELIUM TECHNOLOGY TO DECOMPOSE DIAPERS IN MONTHS RATHER THAN CENTURIES. FOR THIS CAMPAIGN, I FOCUSED ON THE CONTRAST BETWEEN HOW FLEETING CHILDHOOD MOMENTS ARE AND HOW LONG DIAPER WASTE REMAINS IN THE ENVIRONMENT. THE CENTRAL MESSAGE, "YOUR DIAPER SHOULD NOT OUTLIVE YOUR KID'S TANTRUM PHASE," BECAME THE FOUNDATION FOR A SERIES OF PLAYFUL BUT PROVOCATIVE BRAND TOUCHPOINTS.
