TOOLS
FIGMA
FLORA AI
PHOTOSHOP
FLORA AI
PHOTOSHOP
YEAR
2026
PROJECT BRIEF
KHAMAKHA IS AN ATTAR SUBSCRIPTION BRAND BRINGING TRADITIONAL OIL-BASED FRAGRANCE TO A CONTEMPORARY US AUDIENCE. THE PRIMARY DELIVERABLE IS DIFFUSE, AN END-TO-END DESIGN SYSTEM BUILT TO SUPPORT A PREMIUM DTC E-COMMERCE PRODUCT: FROM A MANUALLY CONSTRUCTED COLOR TOKEN ARCHITECTURE AND TYPOGRAPHY SCALE TO SEMANTIC AND COMPONENT TOKENS AND KEY SCREENS. AI-GENERATED PHOTOGRAPHY, ART DIRECTED ACROSS FOUR SCENTS USING FLORA AI, STOOD IN FOR A TRADITIONAL PRODUCT SHOOT. THE PROJECT EXPLORES HOW A CULTURALLY ROOTED PRODUCT CAN BE SYSTEMATIZED FOR SCALE WITHOUT LOSING WHAT MAKES IT DISTINCT.
